On day 1, you’ll identify your X Factor and learn the “7 Forces of Business Mastery,” which are designed to help companies and brands, just like yours, avoid failure by constantly evolving, improving and adding value. Tony will strategically break down the innovative approaches industry leaders like Apple, Zappos, American Express and Facebook have used to achieve massive results.

The foundation for all businesses is to create a map, not a plan – and a map is only valuable if you know where you are. You’ll ask yourself 5 questions that will help you create your own business map, which will guide you from where you are, to where you want to be while giving you the flexibility to anticipate and capitalize on change. When you can use business innovation to successfully adapt to changing conditions, you’ll be in a better position to help your business grow.

Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking core processes the business is already doing and executing them more effectively. You must critically analyze what’s really going on, and inspire your team to participate in the process. When done successfully, this can transform the impact and profitability of your business geometrically.

On day 2, Tony will teach you how to fully evaluate your business strategies in order to find new growth opportunities, and show you, step by step, how several companies have optimized just a few key areas and achieved geometric growth. Through a hands-on workshop using numbers from your own business, you’ll dissect your processes with the aim of creating a specific, actionable and massively effective plan for optimizing your business.

Unfortunately, the reason why so many businesses owners struggle is because they don’t have a clue where their business stands. Accounting is an essential part of your business, and is no more complicated than learning to read the report card, or scoreboard of your business. Your scoreboard gives you optics, and optics allow you to develop an effective strategy.

On day 3, accounting expert Keith Cunningham takes you on a financial deep dive, showing you how to look at your financial reports and instantly know what to prioritize and what to change to massively increase your financial performance and sustainability.

Does it mean freedom from having to work, yet still being able to enjoy life without concern over money? Does it mean having your life’s basic costs covered, where you’re not worried about making car or house payments?

On day 4, we’ll take a deeper look at what it means to you to become financially free, and how you can make financial freedom your reality. Every day you’re being robbed by inefficient processes that slow your company down and keep you from delivering the value to your clients that would otherwise make them raving fans. We’ll take a long, objective look at your organization’s value chain, find the weak links and, along with Tony and your peers, develop novel solutions for mending them.

On day 5 you will hear from negotiations expert Jeff Cochran, who will show you how to increase confidence and results in your business negotiations, close more deals with better margins, and develop deeper business relationships to improve your bottom line.